Black and white portrait of a man with short hair, beard, and mustache, smiling and wearing a black shirt and vest against a plain background.

First Concept. Then Design.

I’m a Creative Director & Brand Specialist with extensive experience in building and leading regional and global brands across the MENA region. 

Abstract digital art of a circular pie chart with colorful segments, set against a black background.

My career spans collaborations with top multinational advertising agencies including Leo Burnett, Wunderman, Saatchi & Saatchi and other brand building power houses, where I developed integrated campaigns and brand strategies for leading names in the market.

Currently, I lead an in-house Brand Operations at a global clear aligner manufacturer, overseeing all brand experience touch points — from digital media and product marketing to offline materials, events, and packaging. 

My focus is on building strong, consistent brand presence and translating business objectives into effective creative strategies that drive measurable growth.

Download CV
Red Genesis GV70 car viewed from above on dark pavement, with Arabic text and Genesis emblem around it.
A smiling man with glasses drinking iced coffee through a straw while sitting on a white cushioned seat.
A reusable tote bag with green leaf and geometric design, lying on sandy ground with dried plants.
Black Samsung Galaxy Z Flip 7 box with white text, showing the device, stand grip cover, 45W power adapter, and Samsung Care decal.
Design for the Amman Coffee Festival 2025 featuring a coffee cup with a colonial-style column pattern, an acoustic guitar, coffee plant leaves, and berries against a green background. Text indicates dates from August 25 to 28 at Abdali Boulevard, and there is Arabic text related to the festival.

Amazing multinational agencies and brand powerhouses have allowed me to produce work I am proud of.

Portfolio

Featured Work

A green hedge with a white sign reading 'Crown Prince Foundation' in English and Arabic, set in a landscaped outdoor area with trees and a historic-looking building in the background.
View Case Study

Clients

Samsung logo on a black background
The logo of STC, a telecommunications company, featuring the letters 'stc' in purple.
Genesis car emblem with wings and shield logo
Logo with the text 'eon aligner' in teal color.
A black background with a white shield-shaped logo featuring a stylized 'A' and a banner beneath it, and the word 'AMMAN' written below.
Zain logo with stylized swirl and company name in black text
Fawateer.com logo with a green stylized 'e', the website name in blue and green text, and a Madfooat.com logo below.

I’d love to Co.llaborate with you.

Contact Me